The EU's New Packaging Rules: What They Mean for You (and How Notpla Can Help)

March 28, 2025

Let's break down the PPWR rules, when they take effect, and how Notpla's seaweed-based solutions can help you stay ahead of the curve.

What's Changing with the PPWR?

The PPWR is reshaping how we think about packaging entirely:

All packaging must be recyclable by 2030

  • Packaging that can't be effectively recycled will be banned. From 2035, at least 55% of packaging materials must be recovered (30% for wood).

PFAS and Bisphenol A ban by 2026

  • Food contact packaging containing these harmful chemicals will be phased out.

Stricter compostability standards by 2026

  • Tightening compostability standards and prevent microplastic contamination in compost through scientifically verified, complete biodegradation of packaging materials.

Single-use plastic bans from 2030

  • Dine-in settings (hotels, restaurants, cafés) will need to go plastic-free
  • Condiment sachets and miniature toiletry bottles will disappear from the market

Refill and reuse targets

  • By 2030, food and beverage operators must offer 10% of products in reusable formats
  • Customers will have the right to bring their own containers for takeaways

The writing's on the wall: recyclable, compostable, and reusable solutions are becoming the industry standard.

Source: Unsplash

Your PPWR Timeline

Here's when these changes will affect your business:

2026 - PFAS and Bisphenol A banned in food contact packaging

2028 - Compostable packaging becomes mandatory for:

  • Tea/coffee bags
  • Fruit/vegetable labels
  • Lightweight plastic carrier bags

2030 - All packaging must be recyclable

  • Single-use plastic bans take effect for dine-in settings and condiment sachets

2035 - Packaging must be recycled at scale, with material recovery targets kicking in

Now's the time to start rethinking your packaging strategy—not when the deadlines are looming.

How to Stay Ahead of the Regulations

Meeting the PPWR standards means businesses need to:

  1. Switch to recyclable packaging
  2. Eliminate harmful chemicals
  3. Invest in compostable and reusable solutions
  4. Rethink single-use

Where Notpla Can Help

At Notpla, we've always believed in better packaging for a better planet and now regulation is catching up with what nature already knows. Our seaweed-based solutions already meet or exceed the PPWR standards:

Recyclable packaging that works with nature

  • Our coated takeaway boxes blend seamlessly into paper and cardboard recycling streams, making compliance with the 2030 recyclability mandate simple and effortless (Tested to EN 13430 & fully recyclable in UK/EU paper recycling facilities)

Home-compostable by design

  • Unlike conventional packaging that lingers for centuries, our materials fully degrade in just 4-6 weeks, returning nutrients to the soil where they belong (Passed both the French NF T51-800 and Australian AS 5810 standards)

PFAS-free from day one

  • While others scramble to reformulate before the 2026 ban, our packaging has always been PFAS-free, because we follow nature's lead, not chemical shortcuts

Ready-made solutions for the HORECA sector

  • As single-use plastic bans approach, our takeaway boxes offer an immediate, compliant alternative that delights both customers and the planet
Notpla Food Packaging

Future-Proof Your Business with Notpla

The PPWR isn't just a new regulation - it's an invitation to reimagine how we package and protect what matters. By switching to Notpla's seaweed-based packaging, you're joining a movement to make packaging that works with nature, not against it.

Want to learn how Notpla can help your business navigate the changing regulatory landscape? Let's talk. Our team is ready to help you find the perfect sustainable solution for your needs.

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